Raleigh Internet Marketing & SEO Raleigh
You don’t have to know techno-speak to do Internet marketing
If you’re like most businesses, you know that online marketing can be complicated, technical and expensive. But without it, you’re missing the best way to connect with prospects and customers.
Petronella has a seasoned team of SEO experts that offer the best online marketing solutions for small and mid-sized businesses. A lot of people use separate programs and software to market their businesses online — one for the web site, one for email, another for search advertising. We have technology that can combine the best of these to create a single pane of glass for your marketing your business. We’ve also made them really easy to use, so you don’t need to be an expert in Internet marketing to get great results.
With all the key pieces of online digital marketing, you can:
- Manage your website:
Create a professional-looking web site fast. You can make changes anytime – adding, removing or editing pages or content. Just log in to the tool
- Optimize for search engines:
Our built-in tools can improve your visibility and drive the right traffic to your web site.
- Track leads:
Keep track of every lead that comes through your web site and market to them over time.
- Simplify email marketing:
Stay in touch with customers and prospects, delivering the right message at the right time.
- Search your advertising:
Drive targeted web site traffic by advertising across different ad networks, and keep track of it all from inside our DIY Marketing tool.
- View your web site report card:
Understand how well you’re using your web site for online marketing through non-technical reporting that’s easy to understand.
With our SEO and marketing, you can reduce your stress and make your marketing matter without making it complicated.
Marketing is a process that is elementary to any successful organization. It is the extensive task getting the word out about what you do, generating sales, and establishing a good reputation. Without these efforts you might be the best in the industry with your offering, but no one is going to ever know what it is, how well it works and what advantages you provide to them. In other words, your sales will go down and a business that does not sell will not remain open for very long. Putting it bluntly, your company's survival depends on how good your marketing is as much as your product.
But how do you go about beginning your marketing efforts for extensive reach? You have the option of using TV and radio ads, distributing flyers, sending mailers, cold calling people, etc., but these processes require a lot of guesswork, which results in poor management of your advertising budget and a lot more manual effort. Also these methods require you to interrupt someone with your messaging at times, which may look invasive to the people you approach. The perception is that you are being forceful and your audience might not respond properly. The reasons why you could fail are:
- You are marketing to the wrong person.
- You are reaching the right person at the wrong time.
- They are unable to make a more informed decision about you.
It is much better to understand who your customers are and reach them in a way that is less disruptive. If you can prompt people to take action when they are doing something they are interested in, which is relevant to what you can help them with, they are far more likely to listen to what you have to say. This approach to marketing is precisely what we have to offer you. With our services in digital marketing, you will be able to utilize the power of the Internet and the various technologies that people use to consume it, to target an audience that is more likely to work with you. By pushing your message at just the right time so when they are looking for someone who can give them what they want, you are top of mind.
Your website is one of the first places your prospect will go to learn about you and your business. It must offer your prospect the best user experience possible. But what good is a website that cannot be found? You need to leverage, search engine optimization or SEO to continually market your website to the search engines online to capture as many keyword searches as possible, so you can be found easily by your ideal prospect. Ideally, you want to customize the user experience as much as possible to match what they are searching for. SEO helps search engines find information about your website better. Over time it has changed a great amount as search engines continuously evolve to provide better representation of the web to their users and you can leverage their new features to attract customers to visit your website. With our on-page optimization you can rest assured that your website's content gets indexed really fast and marked up conveniently for rich snippets for not only most search engines, but most social media networks as well. We will advise you on ranking factors on your website and help generate necessary back links, content and promotions that will bring relevant traffic to your website.
When we work our magic, your website will rank higher in search engine algorithms for relevance, freshness, authoritativeness and social media so people will want to share your content and increase traffic to your website.